To make Google see your content matches the search queries you’re trying to rank for, your links have to come from a variety of relevant, high authority websites that are in the same vertical as yours.Īs domain authority directly depends on the number of quality resources pointing to a website, sites with a higher DA score correlate with higher rankings on the first page of Google.
The more quality link building you do and backlinks you get, the better the score is.īacklinks are the most important ranking factor. While domain authority metrics correlate significantly with rankings, it’s not causation.ĭomain authority score is a comparative metric showing the improvement of your site’s link profile. It’s important to note that the number is never an absolute indication of the site’s search rankings. The score is calculated based on the number of websites linking to the analyzed domain and the domain authority of these websites. Please note that even though we’ll be using the Domain Authority term throughout the article, we aren’t specifically referencing Moz’s Domain Authority score. The company defines it as a search engine ranking score that predicts how likely a website is to rank on search engine result pages (SERPs). What’s domain authority?ĭomain authority is the term introduced by Moz.
In this article, we’ll highlight six steps that will help you increase your domain authority by a few points every month.
Building domain authority isn’t easy, but it’s worth the effort. The longer a company has been growing their website, the more likely they are to have earned trust from Google.īut you can also enter this competition. If you search for the most common queries for your niche, you’ll see that websites ranking on the first page of search results are pretty much the same every time.ĭoes it mean their content is inherently better than yours? Not necessarily.
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